• Shurimal
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    731 year ago

    Prime example that for a publicly traded company the people buying the products are not customers for whom to create value, but a resource to extract value from.

    Shareholders are the real customers for whom they create value.

    • @[email protected]
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      111 year ago

      The entire point of maximizing profit is charging the most while expending the least.

      It’s a game of seeing how low people’s standards are and trying to lower them even further.

      As customers, the secret is to have higher standards. Unfortunately, this generation prides itself on avoiding conflict at all costs so they just take it up the ass and beg for more.

    • @[email protected]
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      81 year ago

      “Every time a customer buys a printer, it’s an investment for us. We are investing in that customer, and if that customer doesn’t print enough or doesn’t use our supplies, it’s a bad investment.”

      You hit the nail right on the head. They don’t see their customers as people buying their products, where they typically would be incentivized to deliver a good product at a good price. Instead, they see their customers as people being trapped into some sort of shitty subscription with them, like a cable or cell phone provider.

    • @[email protected]
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      1 year ago

      My HP 1300n is a beautiful beast of a printer, but I also got it for free and have never put name brand toner in it.

      An HP cart is over $200! Meanwhile TrueImage offers theirs for $15/pc.

  • @[email protected]
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    421 year ago

    The first thing they teach you in CEO school is to churn out terrible products with DRM subscription refills where the DRM doesn’t survive more than an hour. That’s why we CEOs all have Juiceros, HP printers, and children who respect us.

  • SeaJ
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    381 year ago

    Exhibit B on CEOs not being worth the obscene money they make. This dude made $20 million in 2022.

    • @[email protected]
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      11 year ago

      I think printer purchasers are an “investment” to the company because they are a loss leader (or close to it)…. Low to no margin to pull you into the shitty ecosystem.

  • @[email protected]
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    251 year ago

    I don’t get why HP continues selling in the consumer market if they are struggling so much to make a profit.It seems like they are trying to force a business model on the wider market that doesn’t work.

    The subscription model makes more sense in the B2B world where companies just want fixed costs without doing too much shopping around (for things like printer cartridges anyway).

    • @[email protected]
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      1 year ago

      You say that like it’s a bad thing?

      When I buy a jar of peanut butter, if I have a good experience eating it I’m going to buy that brand again. “Investing” in your customers is business speak for making sure your customers have a good experience.

      The disconnect here is HP doesn’t seem themselves as being in the “printer” business. They see themselves as being in the ink/paper/repairs business… and they advertise their printers as costing 8.6 cents per page. If you’re happy to pay that much, then I’d argue HP probably is a good choice.

      Personally I use a basic Brother laser printer, with cheap paper and cheap toner it comes in at around 1 cent per page. When I need higher quality, I get it printed by a professional printer - those cost quite a bit more than HP’s pricing but I don’t do it often and it’s much higher quality than any (affordable) HP printer.

      • @[email protected]
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        41 year ago

        Investing in customers is not necessarily the same as customers being investments.

        I would argue that HP made bad investments in their customers and their customers not being bad investments.

  • @[email protected]
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    221 year ago

    if the customer does not print enough

    Meaning all home users are a bad investment for HP.

    That explains the ink cartridges malfunctioning before giving enough prints. That’s been engineered into them.

  • MudMan
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    221 year ago

    I wonder when someone will come up with a hipstery, fancy-looking printer that sells on the basis of “we don’t give a crap about all that, here’s a bag of ink refills, just pay us more up-front”.

    All the tech startups are out there trying to get you into a subscription, I think we’re getting to the point where this is annoying enough that you could sell very expensive, fashionable small-run hardware to people on the basis of not being this.

    • @[email protected]
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      251 year ago

      They’re called laser printers. Ink is for idiots, especially if you only print once in a while.

    • @[email protected]
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      121 year ago

      I’ve been told that this is Brother Printers but I don’t own one as I no longer need a printer. Not sure how accurate but quite a few folk claim Brother is the last bastion of just buying and using a printer with whatever ink you put through it.

      • Maestro
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        91 year ago

        I have a Brother laser printer. I print a lot. It just works, it’s cheap and you can use off-brand toner. It’s great!

      • @[email protected]
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        81 year ago

        I don’t use it as often as I thought I would, but my Brother laser printer has served me well.

  • @[email protected]
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    1 year ago

    What investment are they making in customers? Are they selling something at a loss? Should the FTC BoC ask what exactly they mean here?

  • @[email protected]
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    171 year ago

    He’s not wrong. They are bad for their product as a subscription model.

    Just like anyone who still buys HP. If you buy HP, you deserve their absolute garbage products.

  • RickRussell_CA
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    171 year ago

    What do you do when you have the monopoly?

    Turn the consumer into the commodity!

  • @[email protected]
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    171 year ago

    Investments? Do customers cost you money? That’s now how any of this is supposed to work. I’m not sure the CEO of HP knows anything about business. Dude, the customers are supposed to give YOU the money.

    • @[email protected]
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      111 year ago

      Yes. They are investments. It’s a very common business model across several industries. To sell the initial machine for net cost or even at a loss, if it means customers will have to come back to you for additional supplies. Because that’s where the money is.

      I’m extremely confident that the CEO of the very profitable company HP. Knows more about business than you do.

      • @[email protected]
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        211 year ago

        Oh, okay.

        So HPs shitty business practices are at fault here. Glad it isn’t ignorance from the CEO. Phew.

        • @[email protected]
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          -91 year ago

          When you say “at fault” what exactly do you mean? “At fault” for what? Making profits?

          They’re not here to make your life easier. They’re here to make money for themselves.

          • @[email protected]
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            1 year ago

            At fault for making customers the world over hate their company and products. What do you think I meant?

            I have the displeasure of telling you I have owned a half dozen printers from this shit-hole company from the last 20+ years. If an asteroid hit earth tomorrow I would use my last moments to cheer on the burning of their corporate HQ.

            • @[email protected]
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              -91 year ago

              I’m sure they can wipe their tears with the bills people keep giving them despite being hated.

              • @[email protected]
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                1 year ago

                You do realize that the article being discussed here is precisely about how the model is not making people give them too many bills, right? Like, that’s what the CEO is complaining about, that they aren’t rolling in money and profits are not as high as they want them to be, so he is compelling the company to be more aggressive and abusive towards customers to correct what he perceives as a flaw. They are literally being sued for their anti-competitive practice that they insist on despite not being profitable unless they break the law. A battle they have lost several times on other jurisdictions, this business model has costed HP penalty fees before.

      • @[email protected]
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        101 year ago

        Nah I get it. Calling your customer an investment was just a little too naked for me, so I made a joke.

    • @[email protected]
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      11 year ago

      I mean, yeah. Cost of acquisition is a thing. I’m hardly an exec, but basically it’s amortizing total cost of acquisition efforts over net new subs.

      In no way do I intend to defend the shitshow that is HP. Just pointing out it’s a valid metric.