@[email protected] to [email protected]English • edit-21 month agoApple Maps paid search ads under consideration in monetization push.appleinsider.comexternal-linkmessage-square42fedilinkarrow-up1254arrow-down12
arrow-up1252arrow-down1external-linkApple Maps paid search ads under consideration in monetization push.appleinsider.com@[email protected] to [email protected]English • edit-21 month agomessage-square42fedilink
minus-square@[email protected]linkfedilinkEnglish5•1 month agoIt is. That’s actually really cool. But if they do start including ads, why would advertisers use a less effective and accurate platform than Google Maps? Either they change or their ad placements are cheaper. If they aren’t maximizing profits then why put ads at all? It’s not like they are losing profits.
minus-square@[email protected]linkfedilinkEnglish3•1 month agoWhy put ads on a new venue that may reach users that don’t use Google maps? Even if that ad is less effective, it’s still going to have some effectiveness
It is. That’s actually really cool.
But if they do start including ads, why would advertisers use a less effective and accurate platform than Google Maps?
Either they change or their ad placements are cheaper.
If they aren’t maximizing profits then why put ads at all? It’s not like they are losing profits.
Why put ads on a new venue that may reach users that don’t use Google maps?
Even if that ad is less effective, it’s still going to have some effectiveness