Many political strategists imagine that voters hold a handful of heartfelt positions, and that the goal of politicians is to meet them where they are. You find some voters who support gay rights, you find some others who support environmental conservation, you offer them favorable policies, and voila, you’ve got a political coalition brewing. If too many voters come out against one of those issues, you drop it to save your skin and preserve the rest of your coalition.
That is almost entirely backwards. A wealth of research shows that voters don’t come to their policy preferences organically - they follow the cues of political figures they identify with. Meaning that generally speaking, it’s not that politicians see where voters stand and try to move toward them, it’s the other way around.
my attorney has advised me to state that I do not have any plans to print this out and staple it to the foreheads of centrist Democrats. the staple gun that I purchased is for *checks notes* home improvement projects.
So the gist of this is public opinion is based on the general stupidity of the population. And the population is stupid af. Yep. Not really news. And I am sure this is one the favorite facts that politicians and marketing agents use on a daily basis to grift.