• @[email protected]
    link
    fedilink
    English
    612 days ago

    Is “verticals” marketing speak for “categories” or “genres” or does it mean something else?

    • @[email protected]
      link
      fedilink
      English
      412 days ago

      It varies by org but yes verticals are usually product silos that serve certain types of customers or needs.

      • @[email protected]
        link
        fedilink
        English
        412 days ago

        I appreciate the information and that you took the time to answer, but I hate that combination of words.

        Still … Thank you for the response.

        • @[email protected]
          link
          fedilink
          English
          112 days ago

          Vertical market, where they do all of one thing soup to nuts, as opposed to a horizontal market, where they do a little bit of one thing but sell it in a wide variety of scenarios.

        • @[email protected]
          link
          fedilink
          English
          112 days ago

          It definitely sounds a tad dehumanizing, and I’m not sure if that’s intentional or not…