YouTube's new ad strategy is bound to upset users - Hypertext
htxt.co.za
Peak Points place adverts at the point where users are most engaged in a YouTube video.

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

          • @[email protected]English
            9•8 hours ago

            Thank you for giving Google money.

            With your endearing support, Google is paying less attention to us so we can continue getting the same content for free.

            • @[email protected]English
              -7•7 hours ago

              No problem, I like supporting all the neat content creators I follow while others are happy to rip them off because they feel entitled to free content.

              And don’t give me the “support them on patreon” line because a) I already do and b) ain’t no way the majority of you who pirate YouTube are donating money to everyone you follow.

              • @[email protected]English
                3•7 hours ago

                I donate to the top percentile of those I follow, at least.

                RedLetterMedia ain’t getting ad revenue. They curse too much and Mike is an alcoholic.

                but to put it plainly, I’m morally bankrupt on victimless crime and I know they’re taken care of.

                again, thank you.

              • Midnight WolfEnglish
                3•4 hours ago

                “pirate YouTube” lmfao

                bet you’re one of those people that pirate oxygen

          • @[email protected]English
            17•9 hours ago

            If you pay premium, then you have to be logged in and tracked and spied on, even more data get sold. You pay them to sell your data!

    • @[email protected]English
      8•7 hours ago

      Yep - I legit haven’t seen an ad on YT in years. I also, just the other day, ran across another filter that disables the stupid shorts since I don’t care for that format or YT pushing it on me all the time. Almost usable platform now.