This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

    • Kami
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      307 hours ago

      That’s not the link for Firefox

      • @[email protected]
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        -67 hours ago

        Yeaaaahhh, not feeling Marc Andreessen and the uptick in spying and upselling coming from the Mozilla foundation lately.

        • @[email protected]
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          7 hours ago

          Then go for it’s forks Waterfox or Librewolf?

          Brave is tied to Peter Thiel, the other PayPal cunt using his wealth to make the world worse.

        • MudMan
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          207 hours ago

          And your alternative is the cryptobro farm Chromium skin?

          I mean, we’re grading on a curve, I guess, but… I think I’m sticking with FF for now.

          Man, branding and PR are weird.

        • Snot Flickerman
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          57 hours ago

          https://librewolf.net/

          That’s what I would go with, personally, because it’s at least helping keep one alternative browser base alive instead of giving Google the entire ecosystem of everything being based on Chromium. But that’s just me.